Clever Ideas, LLC
Strategy
doesn't have to
be boring.
Clever is Better.
Clever Ideas is a strategic imagination consultancy built on a simple belief: the best thinking is rigorous and fun — and the brands that grow are the ones willing to ask a question no one else has been brave enough to ask.
What Clever Ideas
actually does.
Three things — each one focused on a specific moment in the growth cycle where imagination matters more than optimization. Pick the one that fits where you are right now.
FOR AGENCIES
Win new business before the pitch starts.
The agencies that win aren't the ones with the biggest decks. They're the ones who see the opportunity the client hasn't named yet. I help you find it — and build the story around it — before the room fills up.
FOR BRAND LEADERS
Find the growth your data isn't showing you.
AI will tell you everything about the market you already have. It won't tell you about the audience you're missing, the category you could own, or the conversation you could start. That's what we're here for.
FOR LEADERSHIP TEAMS
Build a team that thinks better together.
Strategy is a team sport. Using FourSight-powered assessments and the BOI process, we map how your team approaches problems — and unlock the collective thinking that changes what's possible.
Business
Opportunity
Identification.
BOI is the proprietary process at the heart of Clever Ideas. It's not about replacing AI — it's about combining what AI does brilliantly with what only human imagination can do. You need to know the rules before you can break them productively.
"AI optimizes the known. Business Opportunity Identification unlocks the unknown to drive growth."
"The room gets smarter when Clever Ideas is in it — and more honest about
what's actually possible."
Research Executive of the Year / Two David Ogilvy Awards / Cannes Lions Creative Thinking Nano-MBA